In this episode, we head back to the Philippines to talk to AUDREY TANGONAN, the founder of SINAYA CUP, a Filipino brand of environmentally sustainable menstrual cups that is working to promote an active lifestyle for women, while working to encourage communication about the taboo topic of female reproductive health.
Her inspiration came to her while working on the Sustainable Cup Project in NYC during her time with The DO School, and it has blossomed from there; with her usage of the Lean Startup Method in its growth and development gaining praise and exposure from both businesses and from media in the Philippines, culminating in pieces being written about her in Cosmopolitan Philippines, Entrepreneur Philippines, and other publications.
We talked about her journey to get to where she is now, about how you need to accept and epitomize your issue when dealing with taboo topics, the use of the word “vagina” in business pitches, and the power of Facebook in the development of her brand, which created greater opportunities and reach than a full-blown e-commerce website (which she has now, but she still prefers the person-to-person reach that FB gives her).
To find out more about Sinaya Cup, you can visit the following site:
https://www.facebook.com/sinayacup/ (Facebook, English)
http://www.sinayacup.com (Official Website, English)
https://www.instagram.com/sinayacup/ (Instagram, English)